• Former president Donald Trump encourages supporters to purchase Lee Greenwood’s “God Bless The USA Bible,” a challenge impressed by Nashville nation musician’s hit music.
• Resurgent model of Greenwood’s Bible challenge a modified model from unique idea, a change that seemingly adopted 2021 shake-up in publishers.

After years with few updates about Lee Greenwood’s controversial Bible, the challenge is once more resurgent with a latest promotion by former President Donald Trump.

“All People have to have a Bible of their dwelling and I’ve many. It’s my favourite guide,” Trump mentioned in a video posted to social media Tuesday, encouraging supporters to buy the “God Bless The USA Bible.” “Faith is so necessary and so lacking, however it’s going to come back again.”

Greenwood — the Nashville space nation musician whose hit music “God Bless the USA” impressed the Bible with an identical namesake — has lengthy been allies with Trump and different outstanding Republicans, lots of whom are featured in promotional materials for the “God Bless The USA Bible.” However that reputational clout in conservative circles hasn’t essentially translated to enterprise success previously, largely as a result of a serious change within the guide’s publishing plan.

This is what to know concerning the Bible challenge’s journey thus far and why it’s vital it’s again within the conservative limelight.

An unordinary Bible, a fiery debate

The “God Bless The USA Bible” obtained heightened consideration because the outset as a result of its overt political options.

The textual content contains the U.S. Structure, Invoice of Rights, Declaration of Independence, Pledge of Allegiance, and the lyrics to the refrain to Greenwood’s “God Bless The USA.” Critics noticed it as an emblem of Christian nationalism, a right-wing motion that believes the U.S. was based as a Christian nation.

A petition emerged in 2021 calling Greenwood’s Bible “a poisonous combine that may exacerbate the challenges to American evangelicalism.” From there, a broader dialog ensued concerning the requirements by which publishers print Bibles.

Gatekeeping in Bible publishing

Greenwood’s early enterprise associate on the challenge, a Hermitage-based advertising and marketing agency known as Elite Supply Professional, initially reached a producing settlement with the Nashville-based HarperCollins Christian Publishing to print the “God Bless The USA Bible.”  

As a part of that settlement, HarperCollins would publish the guide however not promote or endorse it. However then HarperCollins reversed course, a serious setback for Greenwood’s Bible.

The reversal by HarperCollins adopted a call by Zondervan — a publishing group below HarperCollins Christian Publishing and an official North American licensor for Bibles printed within the New Worldwide Model translation — to cross on the challenge. HarperCollins mentioned the choice was unrelated to the petition or different public denunciations towards Greenwood’s Bible.

The complete backstory:Lee Greenwood’s ‘God Bless the USA Bible’ finds new printer after HarperCollins Christian passes

A brand new translation and thriller writer

The resurgent “God Bless The USA Bible” featured in Trump’s latest advert is an altered model of the unique idea, a modification that seemingly adopted the publishing shake-up.

Greenwood’s Bible is now printed within the King James Model, a unique translation from the unique pitch to HarperCollins.

Maybe the largest thriller is the brand new writer. That producer is producing a restricted amount of copies, resulting in a delayed four-to-six weeks for a replica to ship.  

It’s additionally unclear which enterprise companions are nonetheless concerned within the challenge. Hugh Kirkman, who led Elite Service Professional, the agency that initially partnered with Greenwood for the challenge, responded to a request for remark by referring media inquiries to Greenwood’s publicist.

The publicist mentioned Elite Supply Professional is just not a associate on the challenge and the Bible has at all times been printed within the King James Model.

“A number of years in the past, the Bible was going to be printed with the NIV translation, however one thing occurred with the then licensor and the then potential writer. In consequence, this God Bless The USA Bible has at all times been printed with the King James Model translation,” publicist Jeremy Westby mentioned in a press release.

Westby didn’t have the title of the brand new licensee who’s manufacturing the Bible.

Trump’s plug for the “God Bless The USA Bible” recycled language the previous president is utilizing to enchantment to a conservative Christian base.

“Our founding fathers did an amazing factor after they constructed America on Judeo-Christian values,” Trump mentioned in his video on social media. “Now that basis is below assault maybe as by no means earlier than.”

‘Convey again our faith’:Trump vows to help Christians throughout Nashville speech

Liam Adams covers faith for The Tennessean. Attain him at ladams@tennessean.com or on social media @liamsadams.

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